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FULU

The Story of FULU

FULU = 福禄 (Fú Lù)

     In  Chinese culture

"Fu" means "fortune" and "blessings" — a wish            for good luck and prosperity.

"Lu" means "prosperity" and "success" — the                 abundance of a well-lived life.

 FULU stands at the crossroads of Eastern              tradition and universal human aspiration: a             wish for a better, softer, more comfortable life.

In Chinese tradition, "Fu" carries the warmth of a wish — the kind you make for someone you love. It means happiness, good fortune, the quiet joy of a life going well. "Lu" speaks to what endures: health, abundance, the peace of knowing you're provided for.Together, Fu and Lu paint a picture of a life beautifully lived.FULU is built on that belief. We create everyday objects that bring a little more ease, a little more comfort, a little more light to the rituals of daily life — from the kitchen to the nursery, from morning routines to weekend travels.Soft. Safe. FULU.A little blessing, in your hands.

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